Exity vs SeekBusiness: What’s the Difference?
Many Australians searching for businesses for sale in Melbourne, Sydney, Brisbane or Perth are familiar with SeekBusiness.
While both platforms list businesses, their structure and purpose differ.
Understanding the distinction helps sellers choose the right platform.
What SeekBusiness Offers
SeekBusiness operates as a large listing directory where:
● Many listings are posted by
brokers
● Buyers browse nationwide
opportunities
● Sellers often work through
intermediaries
It is one of Australia’s most recognised business marketplaces.
How Exity Is Different
Exity is designed specifically for private business owners.
Key differences include:
● Focus on direct
owner-to-buyer transactions
● No commission on sales
● No mandatory broker
involvement
● Greater seller control
● Transparent communication
Exity is not a broker network. It is a private-sale marketplace.
Listing Control & Flexibility
On many large listing sites, sellers rely heavily on brokers to manage enquiries.
With Exity:
● You receive enquiries
directly
● You decide how to respond
● You negotiate personally
● You determine settlement
terms
This can accelerate decision-making and reduce misunderstandings.
Commission & Cost
SeekBusiness listings are often connected to broker-managed sales.
That typically means commission applies.
Exity does not charge commission on completed sales.
The financial difference can be substantial.
Which Platform Should You Choose?
Choose SeekBusiness if:
● You prefer broker-managed
sales
● You want exposure within a
broker-dominated ecosystem
Choose Exity if:
● You want to sell privately
● You want no commission
● You want direct buyer
communication
● You want flexibility
Both platforms serve the market. The key question is whether you want representation — or control.
Start Listing Today
If you prefer a private, commission-free approach, create your Exity listing and start connecting directly with buyers across Australia.
