Exity vs Business Brokers: What’s the Difference?
If you’re selling a business in Melbourne, Sydney, Brisbane, Perth or anywhere in Australia, you typically have two options:
- Hire a business broker
- List directly on a
marketplace like Exity
Both approaches work. The key is understanding which is right for your situation.
What Business Brokers Do
Business brokers:
● Conduct valuations
● Prepare information
memorandums
● Advertise listings
● Manage enquiries
● Screen buyers
● Assist in negotiation
● Coordinate due diligence
They operate much like real estate agents for businesses.
Typical Business Broker Fees in Australia
While fee structures vary, common arrangements include:
● 5%–10% commission on sale
price
● Exclusive listing agreements
● Lock-in periods (often 90–180
days)
● Optional marketing fees
For a $750,000 sale, 6% commission equals $45,000.
For some sellers, that’s worthwhile. For others, it’s avoidable.
What Exity Does Differently
Exity is built for private sellers who want control.
With Exity:
● There is no commission
● You communicate directly with
buyers
● There are no forced lock-in
contracts
● You control pricing and
negotiations
● You test the market risk-free
You remain in control of your sale.
Comparison Overview
|
Feature |
Traditional Broker |
Exity |
|
Commission |
5%–10% |
$0 |
|
Lock-In Agreement |
Usually |
No |
|
Buyer Communication |
Filtered through broker |
Direct |
|
Pricing Control |
Shared decision |
Seller controlled |
|
Suitable For |
Complex, large sales |
Small to mid-sized businesses |
Which Option Is Right for You?
Choose a broker if:
● Your business is large or
complex
● You want full representation
● You prefer hands-off selling
Choose Exity if:
● You want to save commission
● You want control
● Your business is
straightforward
● You’re comfortable engaging
buyers
There is no universal answer, only what fits your situation.
Explore Your Options
You can always start by listing privately. If you later decide to engage a broker, you remain free to do so.
Exity gives you flexibility without commitment.
